Development of image joining trader

"The current foreigncapital retail enterprises and domestic suppliers contradiction white-hot, and is actually in China for foreign retail open ten years, the retailer-supplier relationship nervous centralized outbreaks." Guangdong college circulation economy research institute WangXianQing said, many foreign retailers originally in foreign owned a good corporate image, but in China, after "comprehensive suddenly turn hostile", what is the reason? "The reason is the capital profit nature, in China they will pursue the maximal profit." WangXianQing says that China's trade circulation is not yet, related laws and regulations do not improve, foreign retail in China after the loopholes and profitable to try to manage, omni-directional extrusion China enterprise profit, making Chinese enterprise long-term low benefits, low cost, operation condition makes China enterprise loss of competitiveness.

According to WangXianQing introduction, China macro-initiator point of the contradiction in 2008 after the financial crisis ", as a supplier or after 2008 production enterprise, its production and operation cost, profit slim, difficult to increase again take more pressure; but as the foreign retail enterprise, its itself by cost pressure also in further increased retail competition; both sides in order to protect their own benefits antinomy upgrade."

Some suppliers unbearable, were forced to find new avenues

In the present retailer-supplier relationship into the white-hot stage, how to ease tensions relationship? Outages, goods-stopping apparently lose-lose's decision. Hainan coconut island group Co., LTD is the chairman assistant XiaoZhuQing also thinks, should not adopt outages extreme means, so to Chinese consumers, to retail are both loss. In modern channel cost more and more high cases, some providers have quietly seeks change. XiaoZhuQing tells a reporter, the company mainly produces fast away food such as beverages, etc, in the past, the tianchun sales channels more attention to international supermarkets, general supermarkets and stores, but next year the company plans to try and new commercial channel cooperation such as e-commerce platform of network marketing; , With the credibility and outlets wide distribution of postal cooperation, or with the newspaper group distribution companies to cooperate and directly from production to consumer goods circulation,  in some special sales regions such as universities, residential set shop and counters. This personage points out, the above innovative sales channels, and supermarket, as compared with low cost a lot, and secondly channels of these channels is "unimaginable" sales, targeted, intermediate link also abnonmalities. "When the new channel to be extended, supermarket because of a new competitor, for we will probably more 'fair'."

Experts also points out, suppliers and production enterprises should strengthen independent innovation, production, the uniqueness of high quality products, cultivate their own brands, and when these factors exist, has the and supermarket, retail channels bargaining chip.

WangXianQing Suggestions, on the one hand, the government and industry association shall enact and perfect relevant laws and regulations, and the effective supervision of circulation and execution, On the other hand suppliers and production enterprise also should unite, improve their own quality, enhance brand, product competitiveness, construction self-owned channels, etc.